Business plan "SPORT BAR"

SPORT BAR

 

SPORT BAR

Executive Summary

 

“Arsenal” Sport Bar has established a successful presence in the food and beverage service industry. The location in Bostandyk region will attract majority of people that are aged 18 and more, also having bookmakers and bits within the bar we will attract their players. In period of World Cup, UEFA Champions League and other world league the sport bar will gather more profit. First year operations the sport bar  will produce a net profit of $16 254. This will be generated from an investment of $46 122 in initial capital.

 

Business Description  

 

The ‘Arsenal’ Sport Bar with

• sitting for 150 people
• latest technology so you can experience direct transmissions of sports programs from the monitors at each of the 40 tables
• bookmakers and bets within the bar such as Leonbets, PartyBets or Gol+Pas.
• three areas of sale:
• Beverages
• Food
• Sports merchandise

 

 

 

ASSUMED LOCATION  

 

The Sport Bar  will be located at the ‘restaurant street’. This ‘restaurant street’ is in Bostandyk region, intersection of streets Timiriazev and Auezov. Building that we going to rent does not need repair works and in excellent conditions. it will cost us approximately 160000 tenge.

Business Strategy  

 

Competitive strategy

We expect to build a strong relationship between customer loyalty and Sports Café using the focus strategy of Porter’s Competitive Strategy . This implies in particular introduction of electronic membership card that makes it possible to provide discounts and member benefits to loyal customers and to select groups.

 

SWOT analyze

• Strengths
• Offers a chicken filled menu and full bar selection.
• Target market is anyone that would like to watch sports in a bar
• Uses TV and radio commercials to communicate to their markets.
• Offer high quality audio and video equipment for their customer viewing and listening pleasures. 
• Location
• Staff
• Weaknesses
• A small selection of  food: offer mainly chicken products and fast foods

• Opportunity (for ‘Arsenal’ Sport Bar)
• Being flexible in the marketing budget will let the advertisers adjust for different sporting events such as the Super Bowl, WORLD CUP, UEFA European Football Championship, NBA finals, NASCAR events and the World Series.
• Threats (for ‘Arsenal’ Sport Bar)
• Another sports bar could move into this area.
• Fast food chains, people could get their food and watch sports at home.
• Increase food prices
• Inflation affecting operations for food, labor, and restaurant operating costs.
• Keeping trained efficient staff.
• Economy- people getting laid off and spending less money eating out.

 

 

Marketing Segment

 

Product	Cost of product	+ markup	=Price
chicken products	750	500	1250
fast food	1000	500	1500
Beer	350	550	900
Drinks	300	400	700
fan’s  scarf, t-shirts, balls etc.	1000	1000	2000

 

PRICING

Management Segment  

 

‘Arsenal’ Sport Bar will be a LLC company

Manage Team Structure

Top Manager

(Kymbat Bolatova)

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Assistant managers

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 Cooks             Hostess/Bartender                         Waiters/Waitresses

 

Start-up Segment  

 

Needed facilities and equipment

The facility size the business is looking for is building with a seating capacity of around 100 to 150 people or 185 m².

 The business will need to get all the kitchen hardware needed to run a restaurant of this size; this includes stoves, refrigerators, freezers, microwaves, deep fryers, and many other items.  We will also have to buy the big screens televisions, audio equipment, and the table top monitors with their own audio control and tables, chairs, sofas, bar counters, dinner set. 

 

Suppliers

• The key food suppliers for the business will be  
  Foodcenter
• We will get the office supplies from Office Max or Staples. 
• The rest of the restaurant supplies (pots, pans, silverware, cooking utensils) will come from Atlas Restaurant Supply. 
• The software the business will use is from Digital Dining

Staff

• Akbota Bolatova will be the owner and manger of ‘Arsenal’ Sport Bar.  Her general duties will be to oversee the daily operations of restaurants, inventory and ordering of food, equipment, and supplies and arrange for the routine maintenance and upkeep of the restaurant, its equipment, and facilities.  The manager will take a monthly drawl of 100000 tenge per month. There will be two assistant managers for the restaurant and their duties will be to oversee the personal when the manager is not available.  One of the managers will deal mainly with the cooks and the other with the wait staff and bartenders.  Each assistant manager will be paid 80000per month and get the benefit plan.
•  There will be four cooks and each scheduled to work at least forty hours a week.  They will have eight hour shifts and get paid 60000 per month.  The benefit plan is also provided.
• The will be three hostess/bartenders, they will be able to do both duties.  They will be able to get forty plus hours a week if they desire.  They will get paid 40000per month and also receive the benefit plan.
•  There will be seven to ten waiters/waitresses on staff.  The will also have to clean the table as well as wait on customers.  There will be some part time positions and full time positions.  They will get paid 30000per month and whatever there gratuity is.

 

Salary expenses  

 

Workers	Monthly salary	Yearly salary
TOP manager	100000	$800
two assistant managers	2*80000	$12800
four cooks	4*60000	$1600
three hostess/bartenders	3*40000	$800
seven waiters/waitresses	7*30000	$1400

Financial Segment  

 

Sample marketing budget (per quarter)

          Advertising - $300

Facilities - $3300

Equipment - $500

Monitors and software - $8000

Food and drinks - $750

                      Salary expenses-$6000

Cable TV - $250

                                     $27200   

                                 

The amount of the financing needed from the bank will be approximately $15,000 and embedding that I’m going to invest $15000.This will be repaid over the next  year at $100per month.