Favorite brands and products

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation.

The concept of brand 3
Brand elements 3
Types of brand names 4
The story of «McDonald’s» 5
The story of «Coca-Cola» 6
The Walt Disney Company 7