Котрольная работа №3

 
 
 

1)    Calvin Klein has been a leading fashion designer since the mid-1970s. (Present Perfect) 
        Кельвин Кляйн был ведущим модельером с середины 1970-ых.

2. In the past he took a passive approach to the counterfeit problem. (Past Simple) 
   В прошлом он проявлял пассивный подход к поддельной проблеме.
3. How many letters the agency has received today? (Present Perfect) 
   Сколько писем агентство получили сегодня?
4. McDonald launched a new promotional campaign two weeks ago. (Past Simple) 
   Макдоналд начал новую рекламную кампанию две недели назад.

Задание №2

I'm worried about the sales of the range of fragrances we launched two years ago. In the first year, sales increased steadily. However, since the beginning of this year, sales have fallen by almost 10%.

The reason for this is clear. Several films in SE Asia copy our designs and are now flooding the French market with them. This became a serious problem.

Last month, I organized a team of investigators. Up to now, they have found many counterfeit goods, which the police seized and impounded. I have contacted several firms who informed me that they have had similar problems. They all lost sales because of counterfeit.

Задание №3

1. Procter&Gamble Company has had serious foreign competitors this year.  (Present Perfect)
2. Pharmaceutics by name John Pemberton invented Coca-Cola drink. (Past Simple)
3. Prices fell  the last month, but now they have raised again. (Past Simple, Present Perfect)
4. Bill lost job. Now he is unemployed. (Past Simple)

Задание №4

1. Millions of cars are exported from Japan every day. (Present Simple)
2. The new strategic plan was developed a year ago. (Past Simple)
3. The details will be discussed at the meeting that will place at the end of month. (Future Ind.)
4. The production of oil will be increased by 10% next year. (Future Ind.)
5. Large companies are organized into several large departments, sometimes even divisions. (Present Simple)

Задание №5

1. Книга очень популярна, потому что затронула много важных проблем.
2. В его книге будут упомянуты все те, кто работал над этой проблемой.
3. Дата была согласована всеми участниками переговоров.
4. О проекте много говорят.
5. Я уверен, что его будут слушать с большим вниманием.

Задание №6

1. Very important question are touched in this article. (Present Simple) 
   Очень важный вопрос затронут в этой статье.
2. No positive agreement hasn’t been reached yet. (Present Perfect Passive) 
   Никакого положительного соглашения еще не было достигнуто.
3. Company target are detected every day. (Present Simple) 
   Цели компании определяются каждый день.
4. The companies in Europe traded exceptionally well during the year and new products were presented. (Past Simple) 
   Компании в Европе торговали исключительно хорошо в течение года, и были представлены новые продукты.
5. All relevant information about the meeting will be produced in advance. (Future Ind.) 
   Вся важная информация о встрече будет произведена заранее.

Задание №7

1. Золото более дорогое, нежели серебро. (Неисчисляемое)
2. Пассажиры узнали, что их багаж был потерян. (Исчисляемое)
3. Новости являются действительно захватывающими. (Неисчисляемое)
4. Я нуждаюсь в помощнике, чтобы провести наши испытания. (Исчисляемое)

Задание №8

1. Could you help me carry my luggage?
2. What is the latest news?
3. We need information from you.
4. You’ve bought a nice car, your money is well.
5. They booked accommodation in advance.

 

Текст

Outdoor advertising

The world of outdoor advertising billboards, transport and «street furniture» (things like bus shelters and public toilets) -is worth about $18 billion a year, just 6% of all the world spending on advertising. But it is one of the fastest growing segments, having doubled its market share in recent years.

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portland Group, a media buyer, calls outdoor advertising the last true mass-market medium. It is also cheap. In Britain, a 30-second prime-time TV slot costs over $100 000. Placing an ad on a bus shelter for two weeks works out at about $150.

Adding to its attraction has been a revolution in the quality of outdoor displays. Famous architects such as Britain's Sir Norman Foster are designing arty bus shelters and kiosks with backlit displays. Backlighting, introduced in Europe by Decaux and More, and plastic poster skins have vastly improved colour and contrast.

Movement is possible too. Smirnoff used new multi-image printing to make a spider, seen through a vodka bottle, appear to crawl up a man's back. And Disney advertised its «101 Dalmatians» video on bus shelters with the sound of puppies barking.

This sort of innovation has attracted a new class of advertiser. Recent data from Concord, a poster buyer, shows that in Britain, alcohol and tobacco have been replaced by entertainment, clothing and financial services as the big outdoor advertisers, like car makers, are using it in new ways. BMV ran a "teasers' campaign in Britain exclusively on bus shelters.

Particularly attractive to the new advertisers is street furniture, he fastest growing segment of the outdoor market. It accounts for some 20% in Europe and about 5% in America.

From The Economist

Задания к тексту

      1. b

2. a

3. d

4. e

5. c 
 
 
 

1. Найдите в тексте эквиваленты для следующих выражений:

 
 

а. billboards and posters 
b. spending on advertising 
c. placing an ad 
d. fastest growing segment of the market 
e. prompting clients to consider alternatives 
f. an advertisement that is used to get the public

g. double market share  
h. calculate costs 

Переведите следующие  предложения из текста на русский  язык,. 

a. Outdoor advertising's appeal is growing as TV and print are losing theirs. (Present Progr)

Привлекательность наружной рекламы растет, поскольку телевидение и печать проигрывают им. 
b. In Britain, a 30-second prime-time TV slot costs over $100000. (Present Simple)

В Англии 30 секундный рекламный ролик в прайм-тайм стоит свыше $100000 
c. Disney advertised its "101 Dalmatians" video on bus shelters with the sound and puppies barking. (Past Simple)

Дисней рекламировал "101 Далматинец" на автобусных остановках, который сопровождался лаем щенков 
d. This sort of innovation has attracted a new class of advertiser. (Present Perfect)

Такой тип инноваций привлек новый тип рекламодателей.