Автор работы: Пользователь скрыл имя, 03 Июня 2013 в 14:01, курсовая работа
Целью исследования является изучение гендерных стереотипов в средствах массовой информации, их функционирование в парадигме современного социума.
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Для раскрытия темы выделяем основные задачи:
Изучить теоретическую литературу по предложенной проблематике.
Определить роль СМИ в жизни современного общества.
Определить понятие «гендер».
Введение…………………………………………………………………………...3
Глава 1. Стереотипы в СМИ о роли мужчины и женщины в обществе………5
1.1. Определение и виды СМИ. Их роль в формировании общественного мнения……………………………………...............................................................5
1.2. Определение понятия «гендер» и его роль в жизни общества ……………
1.3. Историческое развитие гендерных стереотипов в обществе под влиянием СМИ………………………………………………………………………………..
1.4. Гендерные стереотипы в современных СМИ……………………………….
Выводы по первой главе…………………………………………………………..
Глава 2. Гендерные стереотипы в разных видах СМИ………………………
2.1. Гендерный стереотипы в женских журналах (на примере журнала «Cosmopolitan»…………………………………………………………………….
2.2 Гендерные стереотипы в прессе (на примере статьи Холи Брюер «List of Gender Stereotypes»………………………………………………………………..
2.3 Гендерные стереотипы в радиопередачах (на примере одного из выпусков «VOA – Voice of America»………………………………………………………..
Использованные Интернет-источники
Приложение № 1
Приложние № 2
List of Gender Stereotypes
By Holly Brewer | Psychology | Rating:
Simply put, gender stereotypes are generalizations about the roles of each gender. Gender roles are generally neither positive nor negative; they are simply inaccurate generalizations of the male and female attributes. Since each person has individual desires, thoughts, and feelings, regardless of their gender, these stereotypes are incredibly simplistic and do not at all describe the attributes of every person of each gender. While most people realize that stereotypes are untrue, many still make assumptions based on gender. There are many stereotypes we may all be guilty of, such as assuming that all women want to marry and have children, or that all men love sports. The following is a list of some of the most common gender stereotypes as they pertain to either men or women. Remember that these are stereotypes because they claim to apply to all men or women. Female Gender Stereotypes Gender stereotypes begin the second a baby’s gender is found out. As soon as we find out it’s a girl, we immediately begin decorating a pink nursery filled with soft décor and butterflies and flowers. We assume that our daughter will be very "girly" and fill her closet with frilly dresses and her toy box with tea sets and dolls. What this is essentially doing, even though many parents don’t realize it, is setting our child up to be the "perfect lady," and teaching her how to be the stereotypical woman. We are teaching her that girls are supposed to wear dresses, serve food, and take care of babies; the biggest and most common stereotype put on women. Have you ever watched a little girl playing house? Even as young as five or six, she is well aware that she is supposed to stay home with the baby while the husband goes to work, and she has dinner ready when he gets home. Here is another stereotype; women stay at home while men go to work. While there are a million gender stereotypes about females, these are definitely the biggest, and the most debated by feminists of today. Some other stereotypes include:
Male Gender Stereotypes Stereotyping is no different when it’s found out that a boy is on the way. The nursery is decked out in blue, his closet is filled with tiny jeans, polo shirts, and boots, and the theme is usually something like jungle animals or dinosaurs; something tough. Boys’ toys consist of trucks, dinosaurs, action figures, and video games. From the beginning boys are taught to be tough, to be protective, and to defend themselves. Boys are taught that daddy’s go to work and mommy’s stay at home; from their point of view, boys have fun and girls do all the work. Are you surprised to hear that most parents admit that they do not teach their sons how to do chores such as washing dishes or folding laundry? Instead, they teach them to take out the trash and mow the lawn; from the get-go boys are made to think that certain household chores are "women’s work." This is a major stereotype, but the majority of American households today would prove this to be true. Men are supposed to do the dirty jobs and anything that requires muscle, they are also supposed to go to work and provide for the family. Little boys see this and the stereotype continues. Other gender stereotypes that inaccurately try to describe all men are:
Can you see how many of these actually are true of many men or women that you know? They may even be true for you personally, but they do not apply to every single man or woman alive. That is what makes them stereotypes; the fact that these things are considered, "the norm" and expected of every male or female. Each person is an individual and it is perfectly normal for a woman to run her own business while a man stays home with the kids. On the other hand it is also perfectly acceptable for a man to be a nurse or hate sports, or enjoy cooking. Men and women are individuals; they are more than just male or female. Our gender is only part of who we are; it does not define us as people. |
Приложение № 3
This is the VOA Special English Education Report.
One job of an athletic trainer is to treat injured athletes. But does it make a difference if the trainer is male or female?
Sometimes, yes , if an injury or condition is a "male problem" or a "female problem." Then athletes say they are more likely to want treatment by someone of their own sex.
But what about a problem that could affect either sex, like a dislocated shoulder? Researchers at North Carolina State University asked male football players at two American colleges.
The study found that those players would still probably choose a male trainer -- unless the injury made them feel depressed. Then they would most likely choose a female trainer.
The researchers offer two possible explanations. They say football players might be seen as "weak" if they talk about their depression with a male trainer. Also, over half the players described female trainers with words like "caring," "nurturing" and "affectionate."
The researchers say this shows that "gender stereotypes" have influenced the opinions of the players about women. They say the concern is that players might see the training room as not the place even for well-qualified women.
The study, led by Heidi Grappendorf, is in the Journal of Athletic Training.
Trainers are an important part of an athlete's life. But an organization based in California is working with coaches to help influence boys to show more respect toward girls and women.
Feroz Moideen is director of the Coaching Boys into Men program of the Family Violence Prevention Fund. He says the nonprofit organization works with police, judges, teachers and coaches. He says the group used a million-and-a-half-dollar donation from the Nike Foundation to expand the program to cricket players in India.
FEROZ MOIDEEN: "We tried to use the power of cricket coaches in that instance to reach young boys and, once again, to educate them about healthy relationships and to model healthy and respectful behavior toward women and girls."
Written materials are also being provided to other countries through UNICEF, the United Nations children's and educational agency.
Brian O'Connor of the Family Violence Prevention Fund says young men need guidelines in how to treat young women -- in person or online.
BRIAN O'CONNOR: "Talking about unwanted or excessive text messaging, or breaking into someone's Facebook account. We're calling this digital dating abuse, another form of abuse that has been really heightened now through technology."
And that's the VOA Special English Education Report. You can find our reports online at voaspecialenglish.com and on Facebook and Twitter at VOA Learning English. I'm Jim Tedder.